This is the book you have always wanted. The phrase "cool" has been around since the 1950s, yet, no one can tell you what "cool" means. Media mogul S. Franklin Foe⁠—who literally wrote the definition of "cool"⁠—breaks "COOL" down into its atomic canons, giving you focus, strategy, activities, and filters for growing cooler until you become the coolest person alive!

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