This is the book you have always wanted. The phrase "cool" has been around since the 1950s, yet, no one can tell you what "cool" means. Media mogul S. Franklin Foe—who literally wrote the definition of "cool"—breaks "COOL" down into its atomic canons, giving you focus, strategy, activities, and filters for growing cooler until you become the coolest person alive!
Praise for
author of The Four Canons of Cool
"Often Outrageous, Always Funny"
– The Escapist
"Great Scott" – EDGE Magazine
"Gorgeous Adonis Of The Gaming Scene"
– Gamasutra
"Influencer" – Kotaku
"Pioneer" – VentureBeat
A veteran video gaming executive with 20 years of experience, S. Franklin Foe was enshrined in the Mobile Gaming Hall of Fame in 2014. Called "Great Scott" by EDGE Magazine and "The Quentin Tarantino of Games" by The Escapist, Foe has given talks, keynotes, and lectures all over the world, including Massachusetts Institute of Technology, University of California Berkeley Haas School of Business, and Center of Science and Industry.
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